What Make Us Different
Chamroeun's corporate philosophy
In Chamroeun, we refer to our clients as partners. This is because their success determines ours. Our balanced business and social performance outlook, and the associated goals we set, are intimately tied to our partners' capacity to build sustainable businesses that improve the income of their families, and lead to improvements in their resilience and quality of life.
Why should you partner with Chamroeun?
Following on from our corporate philosophy, Chamroeun will work closely with you to ensure we provide you with the products and services that fit your business development, and other needs. We will work with you in a spirit of equality and partnership, looking after at our common interests in this work together.
Our Logo and Color Philosophy
“In colour psychology, PINK is a sign of hope. It is a positive colour inspiring warm and comforting feelings, a sense that everything will be okay." In Chamroeun, Pink is the colour of compassion, nurturing and love. It also represents the colour of the lotus flower, Chamroeun's symbol. While the lotus flower represents a symbol of fortune in Buddhism, the major religion in Cambodia, for Chamroeun it also symbolizes struggle and strength. The lotus grows in mud and can grow as high as the river rises. But when the river goes down, the lotus flowers stands still, proud above others. The lotus flower therefore represents the strength to achieve enlightenment and growth despite challenging situations.
OUR LOGO (Big logo and slogans) Chamroeun Microfinance Institution’s logo is symbolized by a circle, written in white colour on a pink background with the Khmer word “ចំរើន” meaning “Progress” in English. It also includes 13 polka dots, as below.
: To build partners’ business foundations and to improve their living conditions
PINK COLOR : To represent feelings of caring, tenderness, self-worth, love, and acceptance
WHITE COLOR : To represent the transparency and honesty of Chamroeun’s services
ROUND CIRCLE : To represent the unity in ours and our partners' development
CHAMROEUN : To represent sustainability of Chamroeun and its partners